Strategic partners that turn your vision into a functioning, profitable clinic.
Opening your optometry clinic isn’t a solo venture—it’s a coordinated effort that involves the
right professionals at the right time. The success of your practice doesn’t just hinge on patient
care. It begins long before you open your doors—with the team you build around you.
Here’s how to structure your launch team in three core phases: Strategic, Operational, and
Branding.
🔍 Phase One: Strategic Partners
Lay the foundation. These professionals shape your location, financing, and legal framework.
- Healthcare Real Estate Broker
Before anything else, find a broker who understands medical real estate. They’ll guide you
toward spaces that are zoned correctly, have the infrastructure you need, and offer terms that
support your long-term growth.
A general commercial broker won’t spot red flags like insufficient HVAC, limited parking ratios,
or unclear exclusivity clauses. A healthcare-specific broker will. - Healthcare Lender
Working with the right lender is about more than just securing funds. Your lender should
understand the ramp-up period of a new practice, offer flexible loan structures, and package
working capital with equipment and build-out financing when needed. - Attorney
Your lease agreement is a legally binding document—one that can either protect or limit your
practice. A healthcare attorney will review your lease, help form your legal entity, and support
future partnership or exit planning.
🛠 Phase Two: Operational Experts
These are the people who make your clinic real—from layout to construction.
- Architect or Designer
A skilled healthcare architect will design an efficient patient flow, meet code requirements, and
coordinate space planning with your equipment vendor. They bridge function with
compliance—and they help avoid costly design mistakes early on.
- Contractor (Healthcare Experienced)
Choose a contractor who has experience with medical or dental build-outs. They’ll understand
infection control requirements, specialty plumbing, and permit timelines. The wrong contractor
leads to delays. The right one keeps your project moving. - CPA / Bookkeeper
Bring in your financial team early—ideally before you open your bank account. A CPA will set
up your chart of accounts, forecast cash flow, and help you prepare for tax-efficient operations
from day one. Don’t wait until tax season.
📢 Phase Three: Branding & Patient Acquisition
Now that the structure is in place, you need to get noticed—and stay booked.
- Marketing Strategist
Your brand identity, website, and online presence should be built months before you open. A
strong marketing partner will help you position your clinic, build local awareness, and drive
patient bookings from the moment you go live.
Too often, practices rush the marketing last minute—leaving them open, but invisible.
Antonis Insight: “People spend months planning their build-out, then launch with
zero digital footprint. That’s a missed opportunity.”
Final Thoughts
Your practice isn’t just a space—it’s a business. And businesses succeed when the right people
are involved at the right time. The more experienced your team, the fewer surprises you’ll face,
and the smoother your launch will be.
Get your people in place early, keep communication tight, and lean on professionals who
know what opening a practice really takes.
